Peachtree Corners, GA, October, 27th, 2025 – ReluTech, is proud to announce that CRN, a brand of The Channel Company, has named Seth Hester, Chief Revenue Officer, as a 2025 CRN Next-Gen Solution Provider Leader. This CRN list honors solution provider professionals who stand out for their innovative contributions to the growth and success of their organization.
The annual list spotlights rising-star executives, managers and directors who are 40 years of age or younger and already demonstrate strong leadership capabilities in their roles with solution provider organizations, including technology integrators, VARs, MSPs, MSSPs and IT consultants.
As Chief Revenue Officer (CRO) at ReluTech, Seth Hester oversees all revenue-generating functions, including sales, partnerships, and go-to-market (GTM) strategy. With a focus on cloud transformation and data center modernization, Seth spearheads ReluTech’s critical collaboration with partners like AWS and its strategic partners (SIs and ISVs) to help enterprise customers reduce costs and accelerate their journey to the cloud. Drawing on over a decade of experience in IT services and sales leadership, he instills a strategic, partner-first mindset essential for solving complex infrastructure challenges.
Over the past year, Seth has been instrumental in advancing ReluTech’s channel business by deeply aligning the company’s GTM strategy with AWS and AWS Partner field teams, strengthening co-sell execution, and driving expansion into new verticals. He has fostered a channel-first culture internally, mentoring representatives on effective partner motions and launching targeted sales plays around hyperscaler incentives. Additionally, he created tighter feedback loops with cloud partners, accelerating deal velocity and significantly improving field collaboration, which has positioned ReluTech as a value-added extension of their partners' sales strategies. Through his strategic, channel-first leadership, Seth ensures ReluTech remains uniquely positioned to drive significant, scalable growth alongside its key cloud partners.
“Seth truly embodies what makes ReluTech different. He is innovative, customer-obsessed, and laser-focused on outcomes,” said Josiah Deegan, President at ReluTech. “He’s built a sales culture that is bold, creative, and drives real value for both our customers and our cloud partners. Seth has a unique ability to simplify complex infrastructure challenges and inspire teams to execute with urgency and purpose. His recognition by CRN highlights the next-gen thinking and results-driven leadership that define both him and ReluTech.”
“The individuals named to CRN’s 2025 Next-Gen Solution Provider Leaders list have set themselves apart as driven pioneers in the early stages of their IT channel journeys,” said Jennifer Follett, Vice President, U.S. Content, Executive Editor at CRN, The Channel Company. “We celebrate their outstanding and inventive impact on their organizations and the broader IT channel. We’re excited to see how they continue to shape and strengthen the channel in the years ahead.”
The 2025 CRN Next-Gen Solution Provider Leaders list will be available online on Oct. 27 at www.CRN.com/nextgen.
About ReluTech:
ReluTech is an IT solutions provider focused on reducing infrastructure costs and transforming businesses through cutting-edge cloud technologies. With a unique approach to IT, ReluTech provides solutions for cloud migration, data center hardware, third-party maintenance, and IT staffing, ensuring seamless operations and continuity for businesses of all sizes. Learn more at relutech.com.
About The Channel Company
The Channel Company (TCC) is the global leader in channel growth for the world's top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.
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