In 2013, our Founder and CEO, Mark Metz, set out on a “working backwards” journey of creating the decommissioning of data centers on-demand. One that would allow customers the ability to turn off a service (physical infrastructure in this use case) as workloads migrated to AWS. The end goal was simple; create and execute on a strategy for AWS customers to build a data center asset lifecycle management strategy that mirrors the application migration workstream. Monetizing the infrastructure assets and optimizing the hardware support contracts, followed by repurposing those savings to accelerate the journey to AWS’ public cloud platform ultimately eliminates financial barriers to cloud adoption.
While we haven’t (yet) seen the same meteoric growth that AWS has experienced since 2006, we have seen our relationship with AWS and their customers rapidly develop. Having worked with direct sales reps, the Partner Sales teams note that in strategic pursuits and building programs that scale across multiple disciplines the theme of “what am I going to do with the data center hardware” remains the same with every end user. Whether the data center footprint is a few servers in a closet or a multi-data center global footprint, the assets on the raised floor represent hardship for that customer and we have an avenue to eliminate that burden. More importantly, AWS recognizes the same industry challenge and has elected to go-to-market with us in changing how companies consolidate or evacuate data centers, naming ReluTech an AWS Select Partner in 2019.
Work Backwards. Start with the end in mind. You just may have a chance to make an industry.