Starting With The End in Mind: Part 4

In this article series, we are unpacking ideas and strategies for reducing the duplicative cost of running data center infrastructure while building and provisioning one’s cloud infrastructure (also called the Migration Bubble). This article in particular investigates...

Starting With The End in Mind: Part 3

Over the next three articles, I’ll discuss the individual components of each solution designed to bust the migration bubble. To recap, the migration bubble describes the duplicative cost associated with operating on-prem data center infrastructure while building,...

Starting With The End in Mind: Part 2

How has ReluTech adopted AWS’ “working backwards” philosophy? In my last article, I mentioned the working backwards philosophy; a value creation method where the problem solver begins at the finish line and reverse engineers the process back to its original position....

What You Need To Know About Prospecting

Prospecting is oftentimes a daunting term within sales. Most people equate prospecting to cold calling, cold emailing, and a slew of unsolicited touchpoints. They are not wrong; prospecting often feels like the uncomfortable annoyance of leads you so desperately want...

Starting with the End in Mind: Part 1

The working backwards heuristic is a method of problem-solving in which the problem solver begins with the end goal state and works backwards to the problem’s starting position. The concept is applicable for creating a product or service that customers need today –...
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